Media Advisory: Camp Jeep® Debuts at the St. Louis Auto Show
- On- and off-road driving course demonstrates legendary 4x4 capability of Jeep® brand vehicles
- Consumers can experience first-hand the attributes of the entire Jeep vehicle lineup without leaving the show floor
January 25, 2012 , Auburn Hills, Mich. - The Jeep® brand is bringing Camp Jeep®, a unique, interactive, off-road experience to consumers attending the 2012 St. Louis International Auto Show, January 26 – 29 at the America’s Center Convention Complex.
The 22,000-square foot exhibit will give auto show attendees a chance to experience the extreme on- and off-road capabilities of Jeep vehicles without leaving the show floor.
“The Camp Jeep provides attendees to the St. Louis Auto Show with a taste of the Jeep brand lifestyle and showcases the capability of the product lineup,” said Jim Morrison, Director of Jeep Brand Marketing. “Customers can experience first-hand the all-new Jeep vehicle lineup that has been successfully gaining sales traction in the market.”
The course will be comprised of several obstacles that simulate the capability standards of Jeep vehicles for Ground Clearance, Traction, Stability, Articulation and Maneuverability.
Product specialists will drive participants in 2012 Jeep vehicles over a variety of surfaces, as well as an 18-foot mobile mountain and a 12 x 25-foot section of terrain simulating fallen logs measuring 18 inches in diameter. Attendees also will experience the adrenaline rush of looking nearly straight up or straight down as they navigate a 30-degree wedge to demonstrate the vehicle's body articulation.
Adjacent to Camp Jeep will be the Jeep Kids Course, where kid-sized Jeeps will be available for children attending the auto show in addition to a 25 foot Jeep Climbing wall.
The St. Louis International Auto Show location and hours include:
America’s Center Convention Complex and Edward Jones Dome
701 Convention Plaza
St. Louis, Missouri 63101
Thursday, Jan. 26Noon – 9 p.m.
Friday, Jan. 27Noon – 10 p.m.
Saturday, Jan. 2810 a.m. – 10 p.m.
Sunday, Jan. 2910 a.m. – 5 p.m.
The 22,000-square foot exhibit will give auto show attendees a chance to experience the extreme on- and off-road capabilities of Jeep vehicles without leaving the show floor.
“The Camp Jeep provides attendees to the St. Louis Auto Show with a taste of the Jeep brand lifestyle and showcases the capability of the product lineup,” said Jim Morrison, Director of Jeep Brand Marketing. “Customers can experience first-hand the all-new Jeep vehicle lineup that has been successfully gaining sales traction in the market.”
The course will be comprised of several obstacles that simulate the capability standards of Jeep vehicles for Ground Clearance, Traction, Stability, Articulation and Maneuverability.
Product specialists will drive participants in 2012 Jeep vehicles over a variety of surfaces, as well as an 18-foot mobile mountain and a 12 x 25-foot section of terrain simulating fallen logs measuring 18 inches in diameter. Attendees also will experience the adrenaline rush of looking nearly straight up or straight down as they navigate a 30-degree wedge to demonstrate the vehicle's body articulation.
Adjacent to Camp Jeep will be the Jeep Kids Course, where kid-sized Jeeps will be available for children attending the auto show in addition to a 25 foot Jeep Climbing wall.
The St. Louis International Auto Show location and hours include:
America’s Center Convention Complex and Edward Jones Dome
701 Convention Plaza
St. Louis, Missouri 63101
Thursday, Jan. 26Noon – 9 p.m.
Friday, Jan. 27Noon – 10 p.m.
Saturday, Jan. 2810 a.m. – 10 p.m.
Sunday, Jan. 2910 a.m. – 5 p.m.
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